Google’s SearchWiki Goes Live

Sometime in the last couple of minutes, Google turned on some new UI in search results:

Example SearchWiki UI

Example SearchWiki UI

This is, apparently, a new way for users to personalize Google search results:

“SearchWiki allows you to reorder, remove or add notes to specific web search results so that the next time you do the same search, you’ll see the customized result set that you prefer.”

TechCrunch (Mr. Arrington in particular), has the details on this new feature. Seriously, does anyone at TechCrunch even sleep? Downtime Cost

Amazon.comThe web is aflutter with being offline for the better part of several hours – it got me and Boris thinking: just how much is this costing them?

The answer is simple: about $33.96 in revenue per second (or a modest $122,260.27 an hour), based on’s $10.71 billion dollar revenues in 2007. Which translates into a lost profit, based on annual profit figures of $190 million, of $6.02 per second (or $21,689.50 an hour).

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