Google’s SearchWiki Goes Live

Sometime in the last couple of minutes, Google turned on some new UI in search results:

Example SearchWiki UI

Example SearchWiki UI

This is, apparently, a new way for users to personalize Google search results:

“SearchWiki allows you to reorder, remove or add notes to specific web search results so that the next time you do the same search, you’ll see the customized result set that you prefer.”

TechCrunch (Mr. Arrington in particular), has the details on this new feature. Seriously, does anyone at TechCrunch even sleep?