Downtime Cost

Amazon.comThe web is aflutter with being offline for the better part of several hours – it got me and Boris thinking: just how much is this costing them?

The answer is simple: about $33.96 in revenue per second (or a modest $122,260.27 an hour), based on’s $10.71 billion dollar revenues in 2007. Which translates into a lost profit, based on annual profit figures of $190 million, of $6.02 per second (or $21,689.50 an hour).