Is PayPrank Real?

I just came across a site called PayPrank, which claims to be a site that allows you to pay people money, but in the most annoying fashion possible. It “lets you, the payer, have as much fun paying a debt as the receiver has getting it”.

Does anyone know if this thing is real? It’s a cute idea (nothing like paying off a $100 bet with a buddy with checks made out in random amounts), but it could it just as easily be a very well-executed prank itself.