Tag Archive for 'Sony'

Sony PRS 505 E-Reader Reviewed

The Sony PRS 505 E-ReadersIt’s been six months or so since I received the Sony PRS 505 E-Reader from my last employer as a generous going away present, and I forgot that I hadn’t posted my thoughts on the device yet. After six months, I can safely say I’ve been relatively pleased with the device.

For those that haven’t seen or played with the device, the Sony PRS 505 is an electronic book, one of the first commercial application of “electronic ink”, a passive display technology from E Ink Corporation. Unlike a traditional LCD screen, such as those in laptops and computer monitors, electronic ink is a passive diaply technology. It uses no power to display the image, and does not feature a backlight to illuminate the screen. Instead, the display uses reflected light just like a regular book. The result is a remarkably crisp display that is easy on the eyes, and uses miniscule amounts of power to “turn the page”.

At first, I was a bit sceptical about the Sony device. When it first appeared, the device was well over $300 and was a bit bulky. The PRS 505 is the second generation of the device, and features a slimmer design and similarly slimmer cost (on the order of $280). Yet despite the lower price, I’m not sure I would have bought this device on my own; it was something I wanted, but not so badly that I was about to lay out cash for it.

In retrospect, that was a mistake that I’m grateful was corrected when I received the device as a gift.

The device itself is on par with the weight of a medium-sized hardback book. The battery is only required when turning the page, a feature which easily allows the user to read a handful of books between recharges. The ergonomic design of the device is quite clever - the circular button at the bottom left moves the book between pages, and sits naturally under the thumb when resting the book in your hand with the cover (not shown) held open by your thumb. Similarly, the two navigation buttons on the right side mimic the place where you might normally place your thumb when flipping through a normal paperback book.

Reading is fairly natural, although the time the screen takes to change between “pages” is noticeable and can sometimes interrupt the action on the page. You can scale up the text, a feature that’s sure to be appreciated by older readers with failing eyesite – in fact, this device may eventually find a good following with older readers for this feature alone (doubly true if you believe Steve Jobs’ assertion that nobody reads anymore really just applies to the Millennials).

The one major failing of the device, sadly, is Sony’s eBook Store and the associates client software used to purchase books from the store and place them on the device. Sony’s software is notoriously poor (I speak from experience), and the PRS 505 client software is no expection. It’s slow to load the application, slow to access the store, offers incomprehensible representations of what books are on the device currently versus what books are on your computer locally, and takes an inexplicable amount of time to move a book onto the device. In the end, I’ve found it easier and faster to simply download the electronic books from the store to my hard drive, mount the device as a USB drive, and copy the files over myself manually.

That said, the selection of the store is pretty decent. Besides the latest best-sellers, there’s a fairly extension library of the classics. When I received the device, I also received a voucher for $50 worth of electronic books, plus 100 credits to use on purchasing any of the Sony Classics (likely pulled down from Project Gutenberg). I have yet to purchase any more books beyond these amounts (still working my way through the pile).

The device also handles text, RTF, and PDF files, allowing you to use the device to read any existing documents you may in those formats. In reality, the rendering of these formats on the device leaves something to be desired: page breaks are often inconsistent, rendering the reading experience somewhat degraded. There are, however, many freely available resources for downloading appropriately formatted versions of Project Gutenberg books, such as manybooks.net.

Many will wonder how this device compares to the Amazon Kindle device, which I was lucky enough to try out while in California (one of my friends at work bought one). The devices uses the same screen technology as the Sony PRS 505, and shares many similarities. The two major feature differences are the industrial design of the Kindle, which I found to be far less elegant than the Sony device, and the wireless capabilities of the Kindle. The Kindle features a built-in wireless modem that allows the user to download books from Amazon.com directly. There is no cost for this feature, as this device effectively enables Amazon.com to sell books anywhere. The Kindle is a fair bit more expensive, however, costing about $350.

Overall, I’m pretty pleased with the Sony device and continue to use it. It’s especially useful when I’m travelling to tote a couple books in my backpack without crippling myself. However, at $280 the device is still too expensive for most users, in my opinion. This device is something to stick on the Christmas or birthday list and hope someone’s feeling generous.

Beanies to Full Power!

There’s nothing like getting into a really good brainstorming session to get the mental juices flowing and the beanie propellers revving. I had a great little conversation with one of my favorite people, Andrew Jones, when I ran into him downtown today during lunch. Andrew’s one of these smart guys that always has a lot of ideas, a lot of information to draw upon, and a hoard of energy to back it all up.

We were talking about Andrew’s company, Zerendipity, which is working on a system for linking together entrepreneurs, experts, mentors, and venture capitalists in the BC area to help entrepreneurs find the people and resources they need to get started. It got me onto the topic of linking customers with companies and vice versa.

As I see it, companies are pretty clueless about their customers - this occurred to me while doing research for my business plan class. Try and find specific information about customers. Really specific information, beyond the broad brush strokes of age and income demographics, is hard to find, especially if you don’t yet have any customers. If you do have customers, you probably have some information about customers, but you’re not using it as well as you could be. Case in point: Safeway.

That's a whole lotta junk mail...Last year, I noticed the inordinate amount of bulk unaddressed mail I was getting to my apartment. I decided to collect the mail for a year, just to see who was sending what, how much, and how often. It was pretty shocking: by the end of the year I had 20 pounds of junk mail from businesses that I either had never shopped at, or never would shop at in the future. Lots of these companies had essentially wasted their advertising dollars, and produced no value. Beyond the usual small business mail, realtors’ “I just sold a house!” proclamations, the major bulk of the mail came in the form of newspaper flyers from a limited number of businesses. Safeway came away as the worst offender, mailing a newspaper flyer roughly once a month.

Looking at the mass of flyers, something occurred to me: my wife and I shop at Safeway religiously, and we use our Safeway Club Card on all our purchases. Hadn’t anyone at Safeway realized this, and thought, “Hey, if we look at who currently shops with us already, maybe we could avoid wasting money on customers we already have!” I guess not. If I were them, I’d cull the Safeway Club purchase transaction database, note purchasing patterns, and directly mail customized offers to existing customers or new customers. Though it would cost more on a per-mail basis, the overall campaign could be designed to cost the same by reducing the physical size of the flyer and the number of customers targeted. Not only would it be more environmentally responsible, it would also maximize the “bang for the buck” businesses receive from their advertising budget.

Similarly, companies don’t seem to be too smart about asking their customers for information on what they’d like. For example, try to suggest to Sony a feature you’d like on their next camcorder. Or give feedback on why you didn’t buy a product because of a design feature you didn’t like. Go ahead, I dare you. Even if you manage to find some way to contact the company and give feedback, I guarantee all of the value you could have added to the company’s next product has just been relegated to the electronic wastebasket.

Who will help these companies?