Archive for the 'opinion' Category

Signs, Signs Everywhere

California is the land of signs. Everywhere you go, something is smacking you in the face, informing you that whatever you’re doing, about to do, or thinking of doing is probably a good, bad, or inconsequential decision. It’s taken to the point of absurdity.

For example, consider the sign at the entrance to my apartment building’s parking garage:

“This area contains chemicals known to the State of California to cause cancer and birth defects or other reproductive harm.”

Weird, eh? Isn’t this same country that sneers at the thought of gun control (a fact of which I was reminded when some guy shot himself in the park across the street from my apartment)? One can only assume the carbon monoxide lobby is puny when compared with the NRA.

But it doesn’t stop there.

The per-capita ownership of vanity license plates is through the roof here. Everything from the seven-letter equivalent of “hi officer” to nauseatingly cute “his” “andhers” combinations accompanying matching SUVs.

Even TV gets in on the wackiness. The warnings accompanying drug advertisements are downright scary - who wants to use a treatment for acid-reflux disease that has side-effects that are worse than the disease? Or Cialis, a treatment for erectile disfunction, whose Superbowl advertisement included this warning: Erections lasting longer than 4 hours should be treated with immediate medical attention.

I nearly choked when I heard that ad. Then I went back to drinking my beer, the one I purchased from Safeway, under the careful watch of a sign noting: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk and during pregnancy can cause birth defects.

Where the hell am I? I thought this was California - you know, the party state! What kind of party state warns against chemical abuse, alcohol abuse, and four hour erections?

Missing the Point

I was walking through the excellent ASI Exchange event the other week and came upon a booth from Industry Canada. They were preaching the benefits of business eco-efficiency and their new web site for guiding businesses in this endeavour. I, being the eco-convert I am, was eager to see what Industry Canada had to say. And then I came face-to-face with the Government of Canada’s bureaucratic brand of doublethink.

The brochure was titled “Eco-efficiency: Good Business Sense”, and it got off to a great start:

“Eco-efficiency is increasingly becoming a key requirement for success in business. It’s the art of doing more with less, of minimizing costs and maximizing value. Eco-efficiency promotes the creation of goods and services while optimizing resource use, and reducing wastes and pollution.”

Sounds great, sign me up! The brochure outlines a simple three step program for starting to incorporate eco-efficiency into your business:

  1. Assess yourself
  2. Create a plan
  3. Perform a cost-benefit analysis of the proposed plan.

Again, all good. I was pretty impressed until something odd happened. About halfway through the brochure, the brochure was entirely upside down - some thoughtless printer had messed up this flawless document! What a shame, to have this work ruined by having a production mishap insert the pages upside down. And, not only that, when I righted the brochure, I realized the mishap had managed to garble the text so severely that it almost looked like another language. The text now looked almost French. In fact, it looked exactly like French.

Hmm. Waitaminute.

Yes, you’ve got it: Industry Canada had printed a combined English-French version of the brochure - duplicating the entire content in a language that, despite being an official language, is not the mother tongue of the majority of British Columbians. And wasted a lot of paper, ink, and energy, not to mention money, in the process. Can you say “do as I say, not as I do”?

To be fair, the government is required to print all documents in both English and French. Fine, no problem there. But wouldn’t it make more sense, ecologically speaking, to print the French version separately? How can government expect business to get this new eco-religion, when the government itself hasn’t been baptized?

Come on guys, get your act together.