Comments on: How Rogers Should Have Marketed the iPhone http://www.brendonwilson.com/blog/2008/06/11/how-rogers-should-have-marketed-the-iphone/ The personal web site of Brendon J. Wilson, a software developer, technologist, and entrepreneur living in Vancouver, British Columbia, Canada. Wed, 18 Jan 2012 10:11:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: WTL http://www.brendonwilson.com/blog/2008/06/11/how-rogers-should-have-marketed-the-iphone/comment-page-1/#comment-176643 WTL Wed, 18 Jun 2008 01:21:49 +0000 http://www.brendonwilson.com/?p=408#comment-176643 Roger's choice on marketing the iPhone is amazing - I can't believe that they'd think for a second that anyone who would be remotely interested in getting one doesn't already know that Rogers will have it on July 11th. Why are they doing this? I have a bad feeling about this - I think they are using the teaser-type of marketing because they *don't* want anyone to see what the plans will be like until the iPhone is available and the crush to get one is at it's peak. I've seen estimates around $90/mth, but what if it's much higher, and people sign up for say $120/mth, locked into a 3-year contract? Roger’s choice on marketing the iPhone is amazing – I can’t believe that they’d think for a second that anyone who would be remotely interested in getting one doesn’t already know that Rogers will have it on July 11th.

Why are they doing this? I have a bad feeling about this – I think they are using the teaser-type of marketing because they *don’t* want anyone to see what the plans will be like until the iPhone is available and the crush to get one is at it’s peak. I’ve seen estimates around $90/mth, but what if it’s much higher, and people sign up for say $120/mth, locked into a 3-year contract?

]]> By: Daniel Gibbons http://www.brendonwilson.com/blog/2008/06/11/how-rogers-should-have-marketed-the-iphone/comment-page-1/#comment-176050 Daniel Gibbons Fri, 13 Jun 2008 15:29:14 +0000 http://www.brendonwilson.com/?p=408#comment-176050 I hope the real question to come out of this becomes: how will <a href="http://www.thestar.com/Business/article/410445" rel="nofollow">Tony Lacavera</a> market the iPhone in Canada? I hope the real question to come out of this becomes: how will Tony Lacavera market the iPhone in Canada?

]]> By: Brendon J. Wilson http://www.brendonwilson.com/blog/2008/06/11/how-rogers-should-have-marketed-the-iphone/comment-page-1/#comment-176042 Brendon J. Wilson Fri, 13 Jun 2008 14:40:38 +0000 http://www.brendonwilson.com/?p=408#comment-176042 @James: Will do. I'm going to take Rev. Dan's advice and change the "freaking" to "fracking" and let my BSG freak flag (frack flag?) fly - my wife, the professional copywriter, had suggested the same thing. Silly me for not listening. @James: Will do. I’m going to take Rev. Dan’s advice and change the “freaking” to “fracking” and let my BSG freak flag (frack flag?) fly – my wife, the professional copywriter, had suggested the same thing. Silly me for not listening.

]]> By: Tom Weir http://www.brendonwilson.com/blog/2008/06/11/how-rogers-should-have-marketed-the-iphone/comment-page-1/#comment-175912 Tom Weir Thu, 12 Jun 2008 17:11:16 +0000 http://www.brendonwilson.com/?p=408#comment-175912 Good one ;) Sadder still is that the "learn more" button links to a arbitrary list of press releases. Fail. What boggles the mind, is that there is absolutely nothing on the fido site. I.e. the brand that's supposed to put a cool face on a lame carrier that hasn't (traditionally) given a shit about your avg consumer. I think I'll keep my HTC Touch, and 30/mo unlimited data plan from Telus. I have a feeling that July 11 is going to be very amusing ;) Good one ;)

Sadder still is that the “learn more” button links to a arbitrary list of press releases.

Fail.

What boggles the mind, is that there is absolutely nothing on the fido site. I.e. the brand that’s supposed to put a cool face on a lame carrier that hasn’t (traditionally) given a shit about your avg consumer.

I think I’ll keep my HTC Touch, and 30/mo unlimited data plan from Telus.

I have a feeling that July 11 is going to be very amusing ;)

]]> By: jesse http://www.brendonwilson.com/blog/2008/06/11/how-rogers-should-have-marketed-the-iphone/comment-page-1/#comment-175908 jesse Thu, 12 Jun 2008 16:40:50 +0000 http://www.brendonwilson.com/?p=408#comment-175908 LOL. Black Jesusphone LOL. Black Jesusphone

]]> By: Rev. Dan http://www.brendonwilson.com/blog/2008/06/11/how-rogers-should-have-marketed-the-iphone/comment-page-1/#comment-175906 Rev. Dan Thu, 12 Jun 2008 16:28:54 +0000 http://www.brendonwilson.com/?p=408#comment-175906 The only way your excellent ad could have be any better would be to use the word "Fracking" instead of "Freaking." Let your true BSG-enhanced freak flag fly! The only way your excellent ad could have be any better would be to use the word “Fracking” instead of “Freaking.” Let your true BSG-enhanced freak flag fly!

]]> By: James http://www.brendonwilson.com/blog/2008/06/11/how-rogers-should-have-marketed-the-iphone/comment-page-1/#comment-175903 James Thu, 12 Jun 2008 16:02:17 +0000 http://www.brendonwilson.com/?p=408#comment-175903 Heya: how about you post your excellent ad to AdHack? We'd love to have it and taunt Rogers with better execution. Heya: how about you post your excellent ad to AdHack? We’d love to have it and taunt Rogers with better execution.

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