The personal web site of Brendon J. Wilson, a software developer living in Vancouver, British Columbia.
This appears like it might be old news (someone reported early confirmations here, but I hadn’t spotted any signs to date), but I spotted a sign indicating the availability of free Google-provided WiFi down the street from my Mountain View apartment during a walk this morning.
The hotspot is located at “Kapp’s Pizza Bar and Grill” and has the SSID “Google WiFi”. Happy free surfing!
As we head into the new year, I started noticing something on television: there seems to have been a dramatic swing in the amount of advertising targeted at, ahem, “mature” markets. The Boomers are getting ready to exit stage left and with that exit will come an explosion in the market for products that make them feel younger, cure their ailments, or otherwise help them live the good life (for a price).
I shudder at this dystopian vision of the future: adult diapers, rash treatments, cosmetic cure-alls, home equity ponzi schemes, and other assorted questionable scams to snooker Ma and Pa into believing they’re still twenty and Living Large. This is what the next thirty years of advertising will resemble.
Buckle up everybody, it’s going to be a bumpy ride.
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