A Question Of Copyright

Poor Martin Schwimmer has stirred up quite a hornet’s nest (Scoble’s got the running summary) with his recent post on his decision to ask Bloglines to stop aggregating his blog’s RSS feed. While many are quick to criticize, I think it’s important to stop to examine the issue a little deeper to see if there’s any validity to his concerns.

First, let’s examine Martin’s opening volley:

This website is published under a Creative Commons license that allows for non-commercial use, provided there is attribution. Commercial use and derivative works are prohibited.

It was brought to my attention that a website named Bloglines was reproducing the Trademark Blog, surrounding it with its own frame, stripping the page of my contact info.

At first, you might think this is a bit ridiculous, but let’s break down the issue by examining the site’s licensing terms.

Non-Commercial Use

This is probably a pretty valid argument – although I’m not clear whether or not Bloglines is currently making money, they certainly are an ongoing commercial entity. But it is a fine line – I seem to remember there being similar grumblings in the Open Source community, back when people starting building commercial services on the back of GPL software. Actually, now that I think about it, that argument is ongoing.

Maybe it would help if we took a step back. Can we agree that if someone took Martin’s page and sold in on t-shirts, then that would be an infringement? Absolutely. And if someone offered copies of the content printed and bound? Again, a blatant violation. But what about an individual user viewing the page through a commercial aggregator located on their desktop? No way in hell is that a violation.

But once the jump is made to a server-based aggregator that provides the same functionality, the line between commercial and non-commercial purpose becomes a little less certain.

(Another question: is a web-cafe that charges for Internet access in violation if one of its users view Martin’s site?)

Although Martin, in a response on his blog, laments:

At least with Google’s contextual ad program, the blog creator gets some money.

True. Although Martin certainly doesn’t make any money from Google when it creates a derivative work from his blog and displays the result in its search listings on Google.com. I wonder: has Martin contacted Google to have his site removed from its search engine? Apparently not.

No Derivative Works

You have to concede this one to Martin – “no derivative works” is a pretty clear statement.

Attribution

What constitutes “attribution”? Well, if you go according to the definition provided on the Creative Commons’ Licenses Explained page:

Attribution. You let others copy, distribute, display, and perform your copyrighted work – and derivative works based upon it – but only if they give you credit.

Hmm…that doesn’t really shed much light on it, does it? What constitutes “credit”? What “contact info” would satisfy Martin’s requirements under the Creative Commons licensing scheme? A telephone number? An address? A link directly to his contact page?

How about a link to the original web site?

A quick examination of any blog in Bloglines reveals that it displays a prominent banner featuring the name of the blog as part of its user interface. And a link to the original top-level blog URL. And links to each item on the original source blog. And the following description of the blog:

The Trademark Blog from the law offices of Schwimmer and Associates

If this doesn’t satisfy the criteria of “attribution”, what will?

An Interesting Twist

Up to now, the discussion has been focused on the terms of Martin’s Creative Commons license. But there’s an interesting twist: Martin’s RSS feed doesn’t actually contain his Creative Commons license! That’s right, if you examine the raw XML, you’ll find a “copyright” element with the contents:

Copyright 2005 Martin Schwimmer

Hmm. That’s interesting – given that every other page on Martin’s site contains an embedded link to his CC license, would I be right in thinking that the RSS is not subject at all to its licensing terms? Could it be that his feed is, gasp, protected using plain ol’ regular copyright? In that case, it would appear that all bets are off.

While I certainly don’t wish this to be the case, you have to concede that Martin is following the letter of the license he stipulated, both for the original page as well as the RSS feed. While we may not like the outcome, or the fact that such an attitude not only will balkanize useful applications and innovation on the web, I don’t think you can argue the facts – after all, trademarks and copyright are his beat.

Implications

While it may not have been his intent, I think Martin’s actions have highlighted a legitimate concern for both content creators and aggregators. The proliferation of aggregation services is driven by an age-old secret to business: steal from the commons. The web is being viewed by web-based businesses as a wonderful resource for building value-added services, but it’ll only take one really well-funded lawsuit to bring down this house of cards. Web-based services need to think about embedding CC recognition into server-based applications to protect themselves from this possibility.

For us, the blog community, we need to remember that the purpose of the Creative Commons license is to allow the creator to exert control over the fruits of their labor. While we might want everyone to choose the least restrictive CC licensing terms, if we choose to blatantly disregard those licensing terms when we don’t agree with them (or dog-pile on the creator), we’re undermining the viability of the licensing scheme as a whole. To that end, perhaps we should be browbeating web-based services, such as Bloglines, Rojo, Feedster, Feedburner, and PubSub to incorporate CC license recognition intelligence into their services and use it to filter out content that hasn’t been properly licensed for their purposes. Doing so would serve two-purposes: protect these services from future infringement litigation; and further cement the Creative Commons licensing scheme’s reputation as a legitimate mechanism for creators to exert control over their works. Indirectly, such action may also illustrate to copyright owners like Martin the value of participating in these services and choosing a less-restrictive CC license, enabling the creation of technologies that not only benefits readers, but also the content creator themselves.

I, for one, would like to thank Martin for the attention he’s brought to this issue. While it may not have been his intention to bring about this level of discussion, I think it’s been valuable nonetheless.

BC v. Silicon Valley, Pt. I

It’s hard to believe but we’ve been living in Silicon Valley for year. It’s been interesting living in the center of the Technology Universe, and now that I’ve had a bit of exposure to the environment, I think I’ve started to figure out a bit about what makes this place tick. Given my previous internship with the Premier’s Technology Council studying how to make British Columbia a leading technology development centre, I thought it would be useful to compare and contrast Silicon Valley with British Columbia. In particular, I want to see if I can identify the gaps and shortcomings that British Columbia must overcome if it is to be successful in its bid for technology development stardom. I’m going to write up some thoughts on the topic over the next couple weeks. Comments welcome from both BC and Silicon Valley techies.

The Benefits of Population Density

The first thing that struck me about Silicon Valley was that just about everyone was exactly like me. I didn’t have to explain new-fangled technology in conversation to non-techies I encountered – in fact, I’m not even sure such a label can be applied to anyone in the area. People on the street that you might mistake for a refugee from a sixties commune can be overheard casually discussing network routing optimization problems and how to hack commodity consumer electronics goods in order to transform them from lifeless husks into pure, uncut geek street-cred. It’s mind-boggling.

Linus Pauling once said “The best way to have a good idea is to have lots of ideas.” If I could narrow Silicon Valley’s success to one factor, it would have to be this: lots of smart people packed into a contained space. It’s entrepreneurship by Brownian motion – if enough smart people vibrate around Silicon Valley, eventually enough of them will collide and something interesting will happen. And the process is doubly efficient as no one has to waste their time giving background introductions on the technological underpinnings of their idea. It’s a recipe for building cutting-edge companies fast and seeing what works: shake, stir, and strain pure intellectual gold.

Of course, not everyone succeeds and therefore not everyone stays. The circadian cycles of Silicon Valley’s booms and busts leaves the area with the feeling of a transient population. When I first arrived, people always laughed when I used the term “native Californians” – no such creature seems to exist, apparently – everyone here is from somewhere else. However, that’s not to say that the population of the area varies significantly – looking at the California Department of Finance population statistics, the population doesn’t vary as much as you’d expect. In fact, the population is downright steady, especially when you consider the number of people who lost their jobs in the post-dot-com blowout.

That said, I believe part of Silicon Valley’s success is attributable to its machine-like ability to separate the entrepreneurial wheat from the chaff. In some ways, it resembles a casino: people scuttle in, deposit their dreams, and if their dreams don’t pay off, scuttle back to wherever they came from. After all, there’s no way in hell you’re going to be able to afford to live here and afford a home unless you hit a home run (hence Mountain View, the town I live in, is 55% rentals). That kind of churn cleans out the cruft, refreshes the talent pool regularly, and keeps the fresh ideas coming to replenish the pool to form the basis of the next run up the innovation curve.

To summarize, it would appear the first two rules for duplicating Silicon Valley’s success are:

  • Get talented people: Create conditions to attract lots of talented people – such as lots of talented people. (Chicken? Egg? You decide!)
  • Create conditions that reward the good, or punish the bad: Either one, it doesn’t matter which, as long as the end result is a growing population of talented people who have good ideas and know how to execute on them. The rest you can do without.

Next time: Hot Geek Action!